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Taking a look back to the SEMA Show 2018

All / Auto / Fashion / Lifestyle & Culture / Travel / July 12, 2021
SEMA 2018 In retrospective

It has been a while since we have gone to any shows. Last year started out as one of the funnest years on record, with a number of events kicking off right out of the gate. But, while things were fun the day that we went to cover the Fit Expo in LA should have been an indicator of things to come. I’ll never forget going to the show that morning and being excited for the day. The Fit Expo is one of my favorite shows of the year, and that year was supposed to be big. It was the first time in a while that I was going at it alone (the guys from my team sadly couldn’t make it that day), but, undeterred I made the trip. It was on my way to the show that I had heard about Kobe Bryant’s death. I couldn’t believe it. It was a moment I’ll never forget, and the way that the day played out seemed to revolve around that moment. Any other day, and any other place it wouldn’t have been such an issue, but, the fact that the show was taking place in downtown LA right next to the Staples Center cemented that moment for me. It was crazy, and even now I think of just how crazy it was then. Little did I know that just a few weeks later the world would shut down and everything that we had ever known would be thrown right out the window. That event with Kobe would be the first in a long line of life changing events that would happen around the planet. Shows would cease to exist, we wouldn’t be able to go to restaurants, see friends, visit locations or anything like it once was. And living in California would make for one of the ‘ahem’ craziest years of my life. But, one thing that did happen during that year (and change) and has kept happening is that I have reflected in life as it was. Life was a lot more exciting, and shows would be one of my favorite parts of being alive and doing what I do. One of those shows that I had a lot of fun at, and subsequently never full explored was SEMA 2018.

It may seem like an eternity now, but this show from 2018 was one hell of a ride. While it was definitely not as crazy as the year before (when we went on dune buggy rides in the desert) and got ourselves in to all kinds of shennanigans, it was really a lot of fun. Part of the appeal for SEMA, besides the cars, models and (obviously) the new tech, is meeting new people. This show was a wild ride, and seeing and meeting a lot of the people we did really added to the experience. Maybe it was because that is what the show brings, but, there was something that was pure about this show. Everyone seemed to be in a great mood, and the whole thing went really well. All of our interviews were fun and so was entire experience. So, instead of boring you with details about the whole thing (because to be honest, some of the details may get lost in translation), I’ll just show you some of those moments, places and things that we saw on that trip.

Considering that SEMA is going to happening again this year makes me long for it even more. Last year because of the pandemic the SEMA Show was officially canceled. In a year that seemed like nothing but bad news, we got the word that the show was going to be canceled as well. But, less than a year after that it seems like things are getting back to normal, and barring any stupidity on the part of government and local ordinances the show is on the schedule. I couldn’t be any happier and am awaiting that event with open arms. But this time though, I think I and the team are going to soak in the show. Usually we tend to be running around like chickens with our heads cut off, trying to soak up and cover as much content as we can. But, I think we might take it a little easier this time around. I’ll be happy to just be at an event, and none so much as this show. I am hoping we will get the chance to see the NAB show (especially considering that while the world was shut down companies were still trying to pump out new tech behind the scenes, and with the worldwide transistor shortage it will be interesting to see what tech will actually make it through) and a host of other events.

Here is to hoping that we can recapture the magic of what this show was. I think that it will be better than it was before to be honest. That old saying, “You don’t know what you have until it’s gone” is definitely ringing true now. So, let’s sit back and enjoy the magic that was SEMA 2018 and look forward to the next one. It’s going to be epic…

SEMA Highlights Video (Part 1)
SEMA Highlights Video (Part 2)
SEMA 2018 Highlights Video (Part 3)
The Cars of SEMA (Part 1)
The Cars of SEMA (Part 2)
Lacey Blair Interview with Hostile Wheels
Burning rubber and snapping necks at SEMA 2018
Rampage Jackson and models at the American Fastbacks booth
The crowds were massive at SEMA
Hanna and Priscilla saying hello
Rebecca with a sweet customized Porsche at the Turn 14 booth
One sweet copper-tone Maserati
Monster truck at the BKT Tires booth
Model Ruby Najera at the Elite Wheels booth
Chillin’ at the Liqui Moly booth with two of their gorgeous spokesmodels
The always beautiful and always zany Deanna Sparks at the Azad Wheels booth
One crazy chameleon Nissan GT-R
Two lovely promotional models at Ferrada Wheels
Lovely model at the OS Giken booth
Nothing better than a girl and her bike. That’s a winning combination
Our gorgeous friend Jacey at SEMA
The lovely promotional models of Wet Sounds
When we got to see Don Ramon being spray painted
Hp Tuners Jeep going wherever it sees fit
Hanging out with a gorgeous model and a Lamborghini at the SEMA Show
Big Abe at the True Spike booth
The gorgeous models at the XM (Xtreme Mudder) Wheels booth
Check out the “Little Dead Wagon” poppin’ a wheelie at the Mopar Booth
Gotta love these wheels at the Rosso booth
Alliyah and friend at the MKW booth
Model / photographer Krystalina and friend smiling for the camera
Two Shelby Cobra cars at the Hillbank USA Booth
The lovely staff of Thunderbolt Racing Fuel smiling for the camera
The lovely models at the Magnaflow Mufflers booth
Check out this sweet, sweet Nissan GTR at the Rohana Wheels booth
Truck enthusiast and model Lacey Blair with Hostile Wheels
Starwood Motors and the lovely models at the SEMA Show
Model Nicky Park with Enkei Wheels
Lovely promotional model at the Rockstar Energy Drink booth
Models Laurie and Cambria at the Spec-D parts booth
You gotta love the wonderful models of Weathertech
Winjet always brings the party to the show
People, people everywhere
The models of Bodyguard Truck Accessories
One more shot of Hanna and Priscilla
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Words and photos by Daniel Navarrete

This article was prepared or accomplished by Daniel Navarrete in his personal capacity. The opinions expressed in this article are the author’s own and do not necessarily reflect the views of Spektrum Magazine, or its affiliates.


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Daniel Navarrete




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